The main purpose of Business Tourism is to transmit knowledge to the delegates/attendants of a congress, therefore when planning an event we must be creative with the tools we are going to use to foster communication and how the message is understood.
How can we encourage the delegates to enthusiastically participate in the event? We have to take into account that they come mentally framed by their pace of work.
That is one of the reasons why it is important to call their attention through specific strategies in order to make them feel more auditory, kinesthetic and visually relaxed.
It is our job as PCO´s to generate a general feeling of comfort- regarding professionalism, hospitality and touristic experiences- according to the communicative goal of the proposal.
