When we say that each Event is UNIQUE AND UNREPEATABLE we are obviously talking about how differently each of them are done and organized. Today I will talk about the differences between each event regarding the client.
The first thing we have to be aware of when planning an event is the client´s profile, such as the things he likes and the things he doesn´t… but how do we recognize the client´s profile?
To obtain that information, we are going dedicate time and effort to do some research:
1) Culture: where does he come from? What language does he speak? What are his traditions? Etc.
2) Aim of the Event: Company´s image, knowledge transfer, economic income, customer loyalty management.
3) Topic of the Event: this will guide us to the profession or occupation of the people taking part in the event and this will allow us to know some of their personal characteristics.
4) Life style: an approach to the participant´s age, education, hobbies, etc., will be an important guideline to the organization of an appropriate entertainment programme.
5) Previous experiences: listening to his previous experiences in other events we will learn about the threats and weaknesses that he is worried about.
The client´s SATISFACTION is positive when the VALUE of the EXPERIENCE he went through surpasses the expectations: even when it is one of the most complex and professional of the event´s ORGANIZATIONS.
