A Marketing plan will guide us through the adequate channels in order to communicate and reach the chosen areas, but HOW is it possible?
By defining 4 basic premises:
1) Optimize the opportunities and strong qualities of the destination, and also work in a responsible way in its threats and weaknesses.
2) Create and determine a general distinctive image that identifies and makes our destination stand out from the rest.
3) Investigate the Business Tourism industry market to be able to select our target audience.
4) Inform about the benefits, the facilities and about the specific technical guaranties.
Making the target audience to trust us is our main challenge us Business Tourism professionals. This job must not be done from one area in isolation, but by a team work including the society as a whole. It must be done by respecting a democratic coexistence, the balance of public policies which cooperate with the industry growth, the constant and strategic interaction between within the business area; by the specialized press key role and the kindness of the community.
It is relevant to mention that the destination- as a whole- must match the image of comfort transmitted so that ALL OF US TOGETHER can hold the prestige and credibility obtained by the Brand.
