We make reference to those Promotion Agents in the Business Tourism value chain (such as meetings, congresses, conferences, seminars, conventions, etc.).
These kinds of events are done with the aim of achieving an academic updating and innovation of a specific topic and are broadcasted by a group of professionals (who are part of Organizations, Associations and or Professionals Federations which main goals are working towards the professional and scientific development of its associates).
Therefor we may say that, in the attraction of events, Professional Associations take on a decisive and LEADING ROLE when showing their interest in the bidding of their city as venue of the annual or biennial event of the institution they belong to.
It is a very important management that allows us to achieve the positioning of the professional association (empowering scientific-academic professional strengths) and also the consolidation of the economic and commercial activities of the venue city.
