It is widely known that the Business Tourism Industry is a platform for shearing innovative strategies, be it: conferences, congresses, conventions, exhibitions or workshops. In any of it forms, the industry is also a platform for fostering the communication channel between segments of the society (inherent to the different professional activities each segment represents).
That is the reason why Companies, Associations and intermediate Institutions, etc., need to generate opportunities for exchange and cooperation between the different participants so to reach a global development. This global development has to be harmonious and inclusive of the corresponding social segment.
Therefore, we conclude that the Events Organization Industry appears as a consequence of people ´s need to communicate with each other.
Nothing can replace face to face dialogue. The more we get together the more understanding and professional development will benefit the community as a whole.
