Within the Meetings Industry there are main destinations and secondary destinations, depending on the distance separating them from the capital of their country. This classification is closely related to the number of events performed in each of the destinations.
In Argentina –among the main destinations- the City of Buenos Aires is without a doubt the first one, it is “THE DESTINATION” the one that represents us as a country for all the people that visit us as delegates to a national or international congress.
It is no coincidence then that the city of Buenos Aires is the first within the National Ranking due to the number of events it hosts (Source: Argentine Observatory of Meetings Tourism); nor is it a coincidence that it leads the Latin American Ranking as Destination for Events City -together with the positioning achieved by Argentina among the TOP20 destinations in the world (Source: ICCA International Congress and Convention Association).
According to this the Tourism Agency of the City of Buenos Aires summons the private sector so that together they assume the leading role in the consolidation of the City of Buenos Aires as a destination host of events in Latin America and the world, through the realization of the First Marketing Plan of the Meetings Industry of CABA.
This is a strategy which I celebrate as this also results in direct and indirect benefits for Argentina as country host of events and for all the provinces that integrate the #EquipoPAIS.
Being aware that competitiveness and growth of the Destinations for Events will require greater integration of the #EquipoPAIS, the City of Buenos Aires has decided to form an advisory council for the development of the Plan’s guidelines.
Thanks for inviting me to be part of this: I’ll do it with the necessary professionalism and commitment of a passionate Argentinian who loves her country!!!!!!!!!
