According to the “Presentation of the National Yearbook of the Marketing Plan 2014” held on this day in “Facultad de Economia” (Faculty of Economics) at Buenos Aires´ University, the province of “Salta as Destination of National Events” leads Northern Argentina with 247 events.
The Meetings Tourism Yearbook was convened by the Ministry of Tourism of Argentina, the Argentine Observatory of Meetings Tourism and the Argentine Association of Organizers and other related Companies, attended by the President of AOCA Mr Diego Gutierrez, Vice President of CAT Mr. Diego Gorbarán, Past President of ICCA Mr. Arnaldo Nardone, Secretary of OMT Mr. Carlos Vogeler, Dean of the Faculty of Economics Dr. Cesar Albornoz and the Minister of Tourism of the Nation Dn. Carlos Entique MEYER.
This Yearbook showed detail information about the variables of growth in Argentina´s provinces according to each segment (Congresses and Conventions, Exhibitions, Sport Events).
We had great outcomes due to a great job!! To Gain the trust of our target audience is our greatest challenge as destination host of events and therefore from the SaltaCVB together with the business sector and the public sector, we have worked passionately to ensure the sustainability of Salta as a Meetings Tourism Destination.
The range of attractions and infrastructure in line was not enough to consider us as an excellent place for Events … So we worked in a professional way on the development of basic objectives, such as;
-Defining our opportunities and optimizing them; and working hard to be aware of our weaknesses as a destination of Events. Those were the first steps to create a distinctive image of the Destination. But getting the community to be involved and companies to commit to the excellence in the services provided, which are part of the chain of value of meetings tourism, were the true determining factors (among others) that allowed us to grow.
To sum, we may say that we get great outcomes when the image relates to the identity of the Destination in a more realistic way and it is only together that we can and we will keep the prestige and credibility of Salta as a Destination.
Thanks to the great SC&VB´s team!!
Thanks to the companies which are members of the Salta CVB, for being part of this challenge!!
Thanks to the private sector Institutions and Agencies of the public sector (national, provincial and municipal) for their constant interactions!
Thank you to the main Agents of Promotion of the Destination: Business and Professional Associations!!
Many Thanks to Salta`s community in general, for their kindness!!
