The key is to get together. By Soledad Urtubey.

It is widely known that the Business Tourism Industry is a platform for shearing innovative strategies, be it: conferences, congresses, conventions, exhibitions or workshops. In any of it forms, the industry is also a platform for fostering the communication channel between segments of the society (inherent to the different professional activities each segment represents). That is the reason why Companies, Associations and intermediate...

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International trends in congresses by soledad urtubey.

Nowadays, Sustainable Tourism is of main importance in the international agenda. But what does it mean? It means that the touristic development must grow along with sustainability criteria: make a profitable, respectful and efficient use of natural resources. How eco-friendly is the congress we organize? – When we get involved in an event, whether we participate as PCOs, hotel service providers, means of transport providers,...

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Generating more tourism

When we talk Meeting Tourism positioning and / or consolidation that has reached a destination implies that consequently there were benefits such as: 1) Rupture of seasonality 2) Update social-academic local professional sectors 3) Generation of employment 4) Improvement in the quality standards of services provided 5) Strategic alliances and inter-institutional strengthening provincial, regional, national and international (when Congress it...

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Soledad Urtubey in “Female Leadership Post RIO+20: Brazil- Argentina dialogue” from Conference 3.0.

Organized by: Fundación la Tierra Habla, Federal Department of Sustainability and Environment, Universidad de Belgrano, Embassy of Brazil in Buenos Aires, and with support of ONU MUJERES (Women UN). “It will be an opportunity for dialogue and open debate between leaders from Brazil and Argentina. Answers to different issues raised–from sustainability- and a wide range of topics from women´s point of view will be discussed. Renowned...

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Aptitudes y Actitudes…por Soledad Urtubey

No es suficiente un abanico de atractivos turísticos o infraestructura de vanguardia para decir que tal o cual destino son óptimos para realizar congresos. Son varios los factores decisivos y específicos que se evalúan al momento de elegir una sede para realizar un congreso, es decir  que en el destino deben existir actores/razones determinantes; 1)  Conciencia en la comunidad no solo de la hospitalidad sino del crecimiento...

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