This weekend we will be celebrating “Mother´s day”, in this especial day, we thank them for their natural, unyielding and unselfish love. Furthermore, I would like to thank all Social Organizations which invest time and effort in helping less fortunate people around the world. It is worth to mention that 62% of those organizations are led by women and that is consistent with the female gender because: Women´s natural vocation to ensure...

The main purpose of Business Tourism is to transmit knowledge to the delegates/attendants of a congress, therefore when planning an event we must be creative with the tools we are going to use to foster communication and how the message is understood. How can we encourage the delegates to enthusiastically participate in the event? We have to take into account that they come mentally framed by their pace of work. That is one of the reasons why it...

XXI Congreso Farmacéutico Argentino (XXI Argentinian Pharmical Congress) XVI de la Federación Farmacéutica Sudamericana (XXI of the Sauth American Pharmical Federation) XXI de la Federación Panamericana de Farmacia (XXI of the Pan-American Pharmacy Federation) The opening of an international congress which will take place on the 3th and 5th of October in Salta´s Conventions Center, in Argentina, was launched under the slogan of “For the...

In the International Translation day we want to dedicate this article to all the professionals who play a main role in the Intercultural Communication of Business Tourism. Nowadays, professional translators are an essential part of intercultural exchange (on its whole) and they are vital for the realization of regional and international meetings in this globalized world. A task which needs highly trained professionals whose knowledge of...

When we say that each Event is UNIQUE AND UNREPEATABLE we are obviously talking about how differently each of them are done and organized. Today I will talk about the differences between each event regarding the client. The first thing we have to be aware of when planning an event is the client´s profile, such as the things he likes and the things he doesn´t… but how do we recognize the client´s profile? To obtain that information, we are...

An event is a series of once in a life time experiences. It´s organization will have aims and specific features depending on the objective, the clients and the targeted audience. At this point we see how important the organizer´s role is (PCO): taking into account his professionalism, experience and creativity. PCO´s will provide solutions through different stages of the event development in order to reach the set goal. But the REAL value of...